Facebook appears to have taken action on a popular Facebook Group themed for White House Press Secretary Kayleigh McEnany. Official Kayleigh McEnany Fan Page disappeared in October 2020. There is no indication that McEnany or the White House had any involvement with it. The private group was created on May 1, 2020, and built up more than 475,000 members, an average growth of almost 100,000 members per month.
These numbers bear similarities to another group that Snopes reported on after Facebook removed it in August. That group, Kayleigh McEnany Official, was managed from North Macedonia and had more than 456,000 members. Facebook told us in September that Kayleigh McEnany Official was removed “as part of routine enforcement against spammy and inauthentic behavior because it used a range of deceptive techniques to boost their popularity on our platform.” They also told us that the group’s management “used compromised accounts to mislead people about its origin, make their content appear more popular than it is, and drive them to off-platform domains filled with pay-per click ads and to YouTube.”
The more recently removed Official Kayleigh McEnany Fan Page does not appear to have been run from North Macedonia, but it may have been taken down for similar reasons. It may have boosted its popularity with deceptive techniques in order to quickly build a massive membership base. We reached out to Facebook about this group, but only received this statement in response: “We regularly monitor Groups and Pages through a combination of automation and expert content reviewers, and take prompt action when our Community Standards are violated.”
The listed administrators for Official Kayleigh McEnany Fan Page were Nicholas Zulu and Angela Lutz Hart. Zulu’s account has a different last name in its URL, facebook.com/nicholaszeller. Hart’s account has since disappeared from Facebook. Both accounts were also admins in the Facebook Group named The Constitutional Conservative Patriot Page, with only Zulu left to manage it now. Attempts to reach out to either person were unsuccessful.
Snopes previously filed an exclusive report on the removal of the same Candace Owens Facebook Group.
The Candace Owens Facebook Group had several admins, a few of which were fake accounts. The group grew to more than 523,000 members in a little over six months. A separate Facebook Group named Candace Mods, where admins and moderators for the group organized efforts, is still active today. American conservative commentator Candace Owens did not appear to have any involvement with the group.
Another Kayleigh McEnany-themed Facebook Group, Kayleigh McEnany Fan Club, currently has more than 404,000 members and was created on June 10, 2020. For comparison, the official Trump campaign pages Women for Trump, Latinos for Trump, Black Voices for Trump, Veterans for Trump, Evangelicals for Trump, and Catholics for Trump have a cumulative page-like count of 453,000 likes, and they were all created prior to 2020.